Chrysler splits Dodge brand into truck, car groups

It is now the Ram Brand for the trucks.



By TOM KRISHER and DEE-ANN DURBIN (AP) – 7 hours ago

DETROIT — Chrysler's new Italian management on Monday announced a surprise shake-up of the automaker's executive team, saying two recently appointed brand CEOs have left and that it was splitting Dodge into two groups, one focusing on trucks and the other on cars.

The moves marked the second management reorganization since Fiat Group SpA CEO Sergio Marchionne took control of Chrysler on June 10 when it emerged from Chapter 11 bankruptcy protection.

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